Seaside Papery has always been one of my absolute favorite clients to work with. It is a fun, beachy, beautifully appointed boutique. Jori, the owner, always finds the most unique and delightful items. This is where we designed our engraved wedding invitations which lead to designing gorgeous engraved business cards which I love love. This is the type of shop where I know I can always find a perfect gift for anyone on my list.SO when I began to develop design concepts for a new seaside papery website this spring, I knew whatever I developed had to be really special. I wanted the designs to reflect everything I love about the store and how it ties into the beautiful island location of Coronado.
We tried a few directions but one thought kept coming back to me... the beautiful look and feel of a shabby chic beach cottage. Adorably styled with an eclectic mix of comfortable paired with elegant. Distressed white furniture, bright big fluffy summer flowers in crystal vases, seashells collected in glass bowls, a favorite pair of flip flops by the door. This is the look and feel I wanted to capture for this summer website.
So with these images in mind, I started out with a seashell frame and an assortment of paper items, clipped and placed into a collage - the same way you would save your favorite photos, postcards or cards. Then on a whim I began distressing the frame and the photos- giving them that amazing summer feel. I loved how that looked but something was missing. I kept thinking about summer... what are some other things that really feel like a summer at the beach? A summer love of course! I began to draft a love letter and screened it into the background. A letter written by a young woman to the man she is missing and wishing he was with her on the island. Next came the idea to add a sketch. A year ago I sketched out a chinoiserie style concept for a room scene I wanted to paint on my bedroom walls... I haven't finished that project yet, but I definitely love how it looks screened back into this site design.
So there it is... a new summer website... with a story.
